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Case Study
Healthcare + Retirement Academy
Fidelity Investments x SCADpro
Problem
HMW help older Americans feel confident when creating a strategy for healthcare needs that will last them throughout all stages of retirement?
As part of SCADpro sponsored project the team collaborated with Fidelity Investments and developed a human-centered educational service on retirement and healthcare.
Solution
Miro Board Research
Style Guide
As a UX generalist in the team, I worked on the “Phygital” human-centered educational service for older Americans. I was responsible for bridging the gap between UX Researchers and Graphic Designers by establishing information architecture and QA-ing visual design & UI development based on user research.
My role also required coordinating with the advertising and branding teams to maintain the visual hierarchy across several platforms. In addition, I was in charge of leading Miro/Figma/Slack workshops for students who were unfamiliar with these collaborative tools.
My Role
Timeline
10 Weeks (Jan 2021 – Mar 2021)
Adobe Xd, Adobe Illustrator, Adobe Indesign,
Miro, Google Doc, Slack, Zoom
Software
13 Students: Project Manager, Strategist,
UX Researchers, Graphic Designers
Collaborated with
Our
Approach
Process
Secondary Research
I planned and conducted primary research throughout the first phase of the project and collaborated with UX researchers to develop personas, user journey maps, and service blueprints. Later, I led several brainstorming and ideation sessions during which we built an iterative process for creating multiple wireframes and prototypes.
I worked on the user testing documents for the whole ecosystem throughout the testing phase. Additionally, style guidelines were designed for visual designers working on the mobile platform. Finally, with the assistance of the rest of the team, we presented our final solution to the customer.
Process
Process
Process
Primary Research
Process
Primary Research
Process
Affinitization
Process
Digital Experience
Map
Process
Journey Map
Process
Miro Board
Final
Phygital
Deliverable
Final
Physical
Prototype
Final
Digital
Prototype
Final
AR
Prototype
Dev.
Ecosystem Map
Dev.
Service Blueprint
